Brand Manager Scotch And Reserve Employment Opportunity – Uganda Breweries Ltd (Ubl) Jobs at Uganda Jobs

Jobs in Kampala Uganda Uganda Jobs Jobs in Kampala Brand Manager Scotch And Reserve Employment Opportunity – Uganda Breweries Ltd (Ubl) Jobs in Kampala at Uganda Jobs Brand Manager Scotch And Reserve Employment Opportunity – Uganda Breweries Ltd (Ubl) Employment opportunities Uganda Jobs

Job Title   Brand Manager Scotch and Reserve
Organization Uganda Breweries Ltd UBL
Duty Station Kampala, Uganda
 
About US
Uganda Breweries Ltd UBL operates in a liberalized and competitive market.  The consumer is now more discerning, and demands both quality and value for money. The company seeks to perform all its activities in ways that prevent environmental pollution and ensure the occupational health and safety of its employees, contractors, suppliers and visitors.
 
Key Duties and Responsibilities 
To deliver breakthrough business performance on the Scotch and Reserve portfolio while building the equity and future value of the category lead by key brands- Johnnie Walker, Black and White, Singleton
To develop and execute a Scotch and Reserve strategy that commercialises the Scotch and Reserve portfolio and ensures that Scotch and Reserve is firmly established as the benchmark of the luxury industry in Uganda
To understand the motivations of high-income consumers and plan activations and sales drivers against this.
To build Scotch and Reserve capability and advocacy in market by working with the commercial capability team in the Global Scotch and Reserve Team.
To generate strong and sustained PR for the brands in the market by leveraging strong media relationships
Development of the Scotch and Reserve strategy in alignment with the Spirits strategy. This includes leading the annual Marketing Business Plan as well as the annual Pricing Strategy.
Development and Implementation of Insight based activity to achieve long-term sustained growth for Scotch and Reserve.
Commercialisation of the Scotch and Reserve portfolio and implementation of channel strategies to achieve desired outlet listing and ROS while ensuring optimal investment of A&P resources to deliver business results for the brands.
Ownership and monitoring of holistic brand performance, initiating interventions where necessary. This will require the tracking of consumer and commercial business performance on a regular basis including P&L management, consumer tracking and share tracking.
Maximising direct selling opportunities through implementation of Scotch and Reserve specific route-to-consumer RTC solutions including event partnerships, activations and Key Accounts.
Managing the development, implementation and evaluation of Scotch and Reserve training, ambassadorship, education, mentorship, and advocacy programs to ensure delivery of Scotch and Reserve business results.
Managing the establishment and maintenance of an education program for UBL staff, consumers, and bar staff. This includes the recruitment and management of ambassadors, expert bar trainers and the implementation of respective programs such as DBA, Whisky Tastings and Loyalty Programmes.
Driving the highest standards of execution for the brands. Ensuring excellence in the development and execution of communication and activation plans.
Ensuring high quality measurement and evaluation M&E on all brand activities and implementing learnings.
Managing the direct to consumer selling Scotch and Reserve business including acquisition recruitment, engagement and retention of the next generation of whisky consumers
Working with below the line BTL and PR agencies to deliver world class consumer experiences that are trend leading in Uganda and Africa.
Supporting Key Accounts Team in creating value with external partners and stakeholders.
Representation of the brands externally building awareness and advocacy amongst consumers.
Managing and implementing effective PR plans with high ROI on A&P investments.
Assisting and supporting the Marketing Manager on key projects as required.


Qualifications, Skills and Experience
Appropriate tertiary marketing qualification – Degree.
Marketing certification or Post graduate Degree an advantage.
Computer literacy MS Office Word, Excel, Power-point, Project
High cognitive ability.
Minimum of 4-5 years Brand management and commercial experience with previously demonstrated success within this environment.
Experience working with and successfully managing agencies / strategic partner relationships.
Demonstrated success in a demanding, complex business environment.
Strategic penetration
Consumer insight
Motivating and inspiring agencies and cross-functional teams
Marketing judgement
Commercial Acumen
Excellence in execution
Brand/Portfolio Profitability
 
How to Apply
All candidates should apply online at the link below.
 
Click Here
 

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Jobs in Kampala Uganda Uganda Jobs Jobs in Kampala Brand Manager Scotch And Reserve Employment Opportunity – Uganda Breweries Ltd (Ubl) Jobs in Kampala at Uganda Jobs Brand Manager Scotch And Reserve Employment Opportunity – Uganda Breweries Ltd (Ubl) Employment opportunities Uganda Jobs

For more jobs in Uganda visit ugandajobss.blogspot.com

Brown Alex Tuesday, 18 May 2021 Employment opportunities at Kampala Jobs in Kampala Uganda Jobs Uganda Jobs