Uganda Jobs Uganda Senior Marketing Officer Career Jobs – Uganda Tourism Board (Utb) Jobs

Jobs in Kampala Uganda Uganda Jobs Jobs in Kampala Senior Marketing Officer Career Jobs – Uganda Tourism Board (Utb) Jobs in Kampala at Uganda Jobs Senior Marketing Officer Career Jobs – Uganda Tourism Board (Utb) Employment opportunities Uganda Jobs

Job Title  Senior Marketing Officer
Organisation Uganda Tourism Board UTB



Duty Station  Kampala, Uganda
Salary scale T4
Reports to Marketing Manager
 
About US
Uganda Tourism Board UTB, is a statutory organization established by the Uganda Tourism Board Statute of 1994 and reconstituted in the Tourism Act 2008 with the following Statutory
 
Objectives
To promote and contribute to the development of the Tourism sector both within and outside of Uganda.
To coordinate with the Ministry responsible for Tourism and the private sector in the implementation of the National Tourism policy.
To carry out any other activities as are incidental or conducive to the attainment of the two objectives specified above.
 
Job Summary  To develop, implement, track and optimize Uganda’s meetings, incentives, conferences and events MICE, tourism strategy. marketing campaigns including its strategic direction and performance measurement.
 
Key Duties and Responsibilities 
Coordinating the development of long-term goals, strategies, plans, and procedures for the Uganda Convention Bureau.
Coordinating the development of safety plans and protocols for events and meetings between public sector institutions, and private sector stakeholders.
Responsible for overall project management covering planning, developing, organizing, and implementing events
Maintaining and expanding customer database. Identify potential new customers and maintain good sales relationships with existing customers.
Conducting overall MICE operations including proposal preparation, manifest creation, cost management, and air and land arrangements.
Building partnerships between or with private sector tourism stakeholders and embraces key strategic initiatives that will help drive bidding and sales activities towards achieving MICE tourism targets.
Developing and implementing an aggressive pro-active bidding agenda, and also participating in client site inception visits and familiarisation tours.
Developing a key strategic initiative that creates and delivers a potent internationally recognized MICE destination Image/ brand Uganda, and the communication of that brand supported with appropriate collateral for marketing and sales promotion.
Playing an important role in growing and supporting existing MICE products, providing leadership in the development of new products and services, identifying destination industry sector strength, and creating new MICE business opportunities.
Targeting high-yielding source markets through sales tactics creating and communicating a brand of distinction for Uganda’s MICE.
Monitoring MICE industry trends to implement cutting-edge capacity-building programs
Identifying homegrown events that have the potential to attract Regional/International visitors and FDI.
Monitoring trends and market intelligence of the global MICE sector including researching for potential MICE business opportunities.
Performing any other official duty assigned by management from time to time.
 
Qualifications, Skills and Experience
The ideal applicant must hold a Honours Bachelor’s degree in one of the following disciplines Marketing, communication, tourism management, or leisure/hotel and hospitality management, international relations, or relevant field.
A master’s degree in any of the above relevant fields.
He/she should be a Ugandan with at least 5 years’ experience in Marketing, promotion, and facilitation of private sector business and corporate meeting planning in a busy and reputable organization.
Interest and understanding of the tourism and Marketing fields
Self-starter, results-driven and commercially aware,
Innovative and creative.
 
How to Apply
All Interested and eligible Ugandans who meet the above requirements are invited to apply. Application with detailed CV with email, telephone contact, and postal address, plus certified copies of all academic documents certificates and transcripts, testimonials, past appointments copy of National identity card, contact details telephone, postal, and email addresses of three competent referees should be sent by courier or hand-delivered to the address below latest 500 pm on 1st September 2021
 
Chief Executive Officer
Uganda Tourism Board
Plot 42, Rotary Avenue Lugogo Bypass
6th Floor Lugogo House,
P.O. BOX 7211 KAMPALA
TEL. +256 414 342196/7 Fax +256 414 342 188
E-mail utb@utb.go.ug
 
 
Deadline 31st August 2021
 

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